What do you understand about marketing tools?
Marketing tools are tools used by the marketers to help them boost sales. They are materials, strategies and techniques, to help sell products or services.
To bring traffic to your website or to boost up your sales we need to use certain digital marketing tools.
Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, digital marketing can serve as the foundation of a powerful marketing stack. Digital marketing is integral as it associates a business with its customers when they are online and is effective in all industries. It connects businesses to perfect customers when they use Google through SEO and PPC.
Few types of digital marketing tools are:
- Design tools:
The most integral part of digital marketing is the content that you create digitally and it should definitely be attractive to garner more and more audience to your website. There are various design tools available which can be used to create content for social media platforms or for that matter your website by the usage of templates and many other things.
- Social Media Marketing (platforms)
Social media marketing is one of the most influential tools as these days everyone is on social media. Some of the social media platforms are LinkedIn, Facebook, Instagram, TikTok, businesses can garner a lot of traffic by using these platforms to market their products or services.
With social media one can reach a large and relevant target audience.
User generated content is a great social media strategy as it builds credibility and also trust amongst potential customers.
Moment marketing is another great strategy. For example, Amul has always been able to create relatable, topical content in tandem with the latest news and happenings all over the world for promoting their brand on social media platforms.
- Email Marketing (tool)
Email marketing is marketing products or services through email. The main aspect of email marketing can be growth in revenue and also brand visibility..
One of the most important aspects of digital marketing is Email marketing wherein you can create email campaigns to amplify your content and to encourage the customers to engage with the brand by encouraging them to sign up for events or to buy products.
Squarespace, Inc. is an American website building and hosting company which is based in New York City, United States. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify web pages.
They offer a variety of digital marketing tools which are of great help to the customers, especially to the ones who are a newbie to this whole different world. Some of our tools are:
- Email marketing:
-They offer a variety of unique and aesthetic ways of Emails for you to grow and enchant your audience while staying authentic to your brand.
- They have curated many extraordinary Email layouts for your audience.
- They make it easy for you to easily edit your email, to enhance its propensity. You can simply add an image to make it more attractive, link to relevant content or use a button to drive in clicks and engagement.
- To make your brand more recognizable they ensure that you can create emails with your existing products, blog posts, and design elements so that your branding is consistent.
- Built in SEO tools:
- You can use their advanced SEO tools to optimise your site for search and visitors.
- They were the first website builder to integrate directly with Google Search Console. By verifying your site, you can view what keywords your customers and viewers are using to find your site.
- They also offer our customers to hide a page from search engines.
- It is built the right way to sort all your needs like making it easy by using sitemaps, automatic markups, SSL security, clean URLs, and built in mobile optimization.
- Social Media Tools:
- They offer you with hundreds of award winning templates, stickers to enhance your stories and posts.
- You can easily create professionally designed social content.
- They also offer curated fonts, text tools, unique filters and presets.
- They also offer banners and promotions.
You can easily grow your audience, drive traffic, measure your success with these powerful marketing and analytics tools. They are your one stop destination for curating a beautiful, attractive website. You should definitely join them to build your new website!
You can also use their coupon: APR20WB for exciting discounts.
For any other assistance you can contact them @https://www.squarespace.com/contact